Contemporary furniture
Considered furniture for modern residential and professional interiors, balancing accessible design with dependable quality.
↗Independent brand house · Belgium
We create brands
built to endure.
Brand Creators develops and grows distinctive B2B and B2C brands across furniture, leisure and outdoor living — connecting strong products with the markets they deserve.
Belsele · Belgium · Europe
What we do
From a strong product idea to a brand with international relevance.
We unite product development, sourcing, positioning and market insight under one roof. Our brands are built around clear propositions, considered design and lasting commercial value.
Working across B2B and B2C channels, we create focused collections and dependable partnerships for retailers, project professionals, distributors and suppliers.
Our brands
Three worlds · One standard
Designed for play
Pool tables, football tables, air hockey and leisure pieces that turn shared moments into beautifully designed experiences.
↗
Natural outdoor living
Timeless teak furniture shaped by honest materials, tactile comfort and a relaxed European outdoor-living sensibility.
↗Our route to market
Built for every
relevant channel.
Our brands reach consumers through a connected commercial ecosystem: our own specialised webshops, direct B2B relationships and established retail and marketplace partners across Europe.
Active across Europe
279M+people across our active markets
BENLLUXFRDEESPLPT
OWNED RETAIL / 01
A broad e-commerce destination combining an extensive product range with fast, reliable delivery to consumers across multiple European markets.
Visit belomax.be ↗OWNED RETAIL / 02
Our dedicated furniture and interior webshop, bringing accessible home collections and selected Brand Creators products directly to consumers.
Visit macihome.eu ↗Selected retail &
marketplace partners
marketplace partners
Our approach
Commercial clarity.
Creative ambition.
We create the bridge between manufacturers, products and markets — building brands with a clear story, coherent collections and the operational discipline to grow.
01
Brand strategy
Positioning, identity and a proposition grounded in real market potential.
02
Product & collection development
Focused assortments shaped for retail, contract and direct-to-consumer channels.
03
Sourcing & partnerships
Long-term collaboration with capable manufacturers and specialist suppliers.
04
Go-to-market
Commercial storytelling, channel development and consistent brand execution.
Strong brands begin with strong partnerships.
We are always interested in meeting manufacturers, designers, distributors and commercial partners who share our focus on quality, reliability and long-term value.
Start a conversation